About Happy Angler
We specialize in fishing gear and marine electronics, offering a carefully selected assortment of 10,000 to 15,000 products depending on the season. Our selection includes all the most popular Finnish and international fishing brands – plus our own high-quality private label products that deliver great performance at a fair price.
At Happy Angler, we live and breathe fishing. Our team consists of dedicated anglers with years of experience, each with their own favorite fishing styles and gear. This passion shows in everything we do – from product selection to customer support.
We’re proud to offer:
- The latest new arrivals and proven bestsellers
- Competitive prices year-round
- Friendly and knowledgeable customer service
- Fast, reliable global delivery from our warehouse in Vantaa, Finland
We operate Happy Angler from our office in Finland and serve customers in over 40 countries through our three online stores:
- happyangler.fi – for Finnish customers
- happyangler.se – for Swedish-speaking customers
- happyangler.com – for international customers
Happy Angler is part of Rusta Group, a Swedish retail company with around 200 physical stores across four countries. Being part of a larger group allows us to combine local expertise with strong international logistics and supplier networks.
We run the Happy Angler online store from our office in Vantaa, Finland. Our motivated staff and expert customer service complement our operating concept: No problem is too big or too small for us to solve! Our customer service staff consists of versatile fishing enthusiasts, each of whom has their own favorites in terms of both fishing methods and equipment.
We run Happy Angler!
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Emma
Product Information & Copywriting
Knows our products inside out – and tells their stories fluently in three languages. Finnish, Swedish, English? Check, check, check. 📝 -
Alexandr
International Marketing & Development, Video Production
Spreads the Happy Angler vibe across borders and creates video magic that makes even pike look camera-ready. 🎥🌍 -
Antti
Customer Service (Finland & International), B2B Orders & Finance
Always ready to help – supporting both private and business customers in Finland and abroad. Also takes care of finance tasks. Calm in every storm, even when the inbox is biting. 💼📊 -
Juha
Marketing, Content & Social Media – Leading Friends of Happy Angler Community 🎣
Our energetic voice to the outside world – Creates marketing, inspiring content and leads F.O.H. community!
Follow on social media:
@taimenmies -
Kim
Customer Service & Social Media Content Creator 🎯
Helping out with both private and business customers – from Finland to far beyond. Also a familiar face on our social channels.
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Klaus
Customer Service & Marketing – Sweden
Our Swedish voice – helping customers and spreading the joy of fishing on the Swedish market.
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Tommi
Graphic Design & Social Media 🎨
Visual wizard creating engaging content with style.
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Tuomas
Product Manager 🛍️
The one who makes sure our selection is packed with quality gear fisherman love.
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Annika
Team Lead – E-commerce Development & Tech Ops
Captain of the Happy Angler's digital boat ⛵🖥️
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Halla
Our gentle giant who greets you with a tail wag and kisses
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Mila
Small body, big attitude – always the center of attention.
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Rudi
Forever a puppy, always craving cuddles and love.
