A comprehensive lure range was one of our most important goals when we started building our online store. The aim was to offer anglers an extensive selection of plugs, spoons and spinners without overlooking jerks, jigs and ice fishing lures. It is very important to us that our customers are able to genuinely choose their angling equipment based on their own preferences and fishing styles. In addition to offering lures by big manufacturers like Rapala, Bomber and Salmo we also wanted to introduce anglers to lesser known gems and top products by Finnish lure makers. Customer reviews can help you choose your lures and the search options on the left hand side of the page help you narrow down your searches. You can easily search for the best pike jerks, perch spinners and zander plugs and other fish-specific lures.